(BROCKTON, MA) — June 21, 2004 – Alden Products Company, makers of the patented Pulse-Lok® auto-coupling circular connector, has launched an entirely new website and online product configurator at www.aldenproducts.com. The completely renovated site reflects Alden's newly renovated branding seen in the company's offline marketing and advertising efforts. It also features navigation that allows its engineering and corporate constituencies to quickly find products – whether by product line, application, or design need – and company information. Most notable is the site's product configurator tool that gives connector specifiers and product designers the ability to "build" a connector online that meets their precise specifications right down to the part number.
Developed by Psynchronous Communications of Woburn, MA, Alden's new online configurator, part of the brand's overall website renovation, allows users to specify and configure their connector using easy and intuitive menus, ultimately allowing the printing of data sheets and requesting part samples and price quotes using the tool's online forms.
"The goal of this renovation was not just to create a better looking website," shares Alden's Vice President of Business Development, Chris Behning. "It was absolutely critical to us that we created the best, easiest and most comprehensive means of availing our wide array of Pulse-Lok connectors to end users."
"We've created a state-of-the-art web presence that makes it fast and easy to find the right Alden product for your needs, dramatically simplifies connector specification, and provides our team with the tools it needs to monitor site usage to understand what our customers and prospects want," says Gordon Udall, Vice President of Marketing & Sales at Alden.
About Alden Products Company, Inc.
Alden Products Company, located in Brockton, Massachusetts, is a leading manufacturer of state-of-the-art interconnect products ranging from circular instrumentation connectors to high-voltage connectors to fully integrated cable and connector assemblies.