EMA Design Automation and PartMiner Announce Strategic Marketing Partnership

Integrating the EMA RoHS design methodology and PartMiner's CAPS(tm) content creates a unique environment to minimize impact of the RoHS directive.

Rochester, NY - EMA Design Automation(tm), a full-service provider of Electronic Design Automation (EDA) solutions, and PartMiner®, Inc., a leading global provider of electronic components and information services for the electronics industry, today announced a partnership to bring together Cadence® Design System Inc.'s design technology and PartMiner's CAPS(tm) electronic component database.

"PartMiner is very excited to work with EMA to provide a content-rich, software solution to the electronics industry," said Michael Manley, president of PartMiner. "This relationship is a true case of synergy - PartMiner's content combined with EMA's integration with OrCAD® software solves key problems for design engineers while supporting management cost reduction initiatives."

"We have a unique method of integrating OrCAD Capture® CIS with PartMiner, giving the design engineer immediate access to a content rich environment," said Manny Marcano, president of EMA. "This electronic interface provides instant productivity by the addition of relevant component data into the OrCAD Component Information System (CIS) at the engineer's desktop - RoHS data at the design point. This provides information to the right person at the right time to make the best decision possible."

PartMiner provides a broad range of extremely valuable services for researching, selecting, locating, and procuring electronic components. These services are specifically designed to facilitate and streamline research and procurement activities. As part of the partnership, these capabilities are integrated into OrCAD Capture CIS, giving users access to over 47 million components from over 1,900 manufacturers for parametric searching and part validation. This enables part validation at the initial stages of the design cycle and allows life cycle status, such as product change notifications (PCN), end of life (EOL), and restriction of hazardous substances (RoHS) status issues, to be solved at the database level.

"Most people in the industry are addressing RoHS in the manufacturing phase, but it is much easier and cheaper to fix this in the design phase," said Marcano. "Solving the problem early in the design cycle gives you a dynamic solution that builds savings for the entire life cycle of the product."

About PartMiner, Inc.
PartMiner® is a leading supplier of electronic components and excess inventory management services, as well as a cutting-edge online provider of component information to engineers and procurement professionals in the electronics industry. The Company's Web site currently has over 240,000 registered users, and offers real-time "Open Market" views of component price and availability, online access to the industry-leading CAPS(tm) Database, and user-friendly RFQ submission and management tools.

PartMiner's CAPS(tm) Database is a comprehensive resource, providing detailed, searchable technical data on over 47 million components from over 1,900 manufacturers. The database offers more than 50 years of data history, and is continuously being updated with new product introductions, changes, and discontinuations. The world's leading component manufacturers, OEMs, contract manufacturers, and component distributors subscribe to the CAPS(tm) Database.

PartMiner's® corporate headquarters are located at 80 Ruland Road, Melville, New York 11747, with offices in Asia, Europe, North America, and the Middle East. Additional information about PartMiner® is available at www.partminer.com.

About EMA Design Automation, Inc.
EMA Design Automation, Inc. is a full-service EDA solutions provider offering software tools, consulting services, product training, and technical support for the entire PCB design process. EMA was founded in 1989 and has been a Cadence distributor since 1998. Staffed with experienced engineers, EMA offers EDA design solutions tailored to the needs of each individual customer. EMA is a privately held corporation headquartered in Rochester, New York. Visit EMA at www.ema-eda.com for more information.

Source: EMA Design Automation, Inc.