Leadis Announces Advanced Low Power QVGA 16M Color AMOLED LCD Driver IC
The LDS532 16M color OLED LCD driver IC is the first AMOLED driver to fully support Nokia's Gen 3 display driver specification. The state-of-the-art features of the LDS532 allow this device to be ideal for low power applications such as those required by DMB (Digital Multi-Media Broadcasting), moving pictures, and wireless internet multimedia applications.
"With this LCD driver we are taking a leadership position in the emerging AMOLED Mobile Display Market," said Keeho Kim, GM of the Driver Business Unit at Leadis. "This is only the first of many products that we are developing for the AMOLED market."
About AMOLED (Active Matrix Organic Light Emitting Diode) Technology
AMOLED Technology offers key advantages of fast switching speeds, outstanding viewing angles, vivid colors, low power consumption and competitive costs. Adoption of AMOLED technology into high volume consumer markets has been hampered by major drawbacks such as poor manufacturing yields, image sticking, short life times, and differential color aging.
AMOLED technology is expected to capture significant market share in the competitive FPD market of small screens for mobile phones and portable digital audio players (MP3 players), car radios, digital cameras and high-resolution microdisplays for head-mounted displays. Such portable applications favor the high light output of AMOLEDs for readability in sunlight, and their low power drain.
For more information, visit www.leadis.com.
SOURCE: Leadis Technology, Inc.