SOYO Announces New Prive Brand LCD TVs Prive 26" LCD TV Starting At $349

Ontario, CA - SOYO Group Inc. recently announced its new Prive brand of LCD TVs which will be targeted at value minded consumers. The new Prive brand will include a 26" and 32" LCD flat panel display and through initial indicators the company expects to sell approximately 15,000 Prive Brand LCD TVs in 2007. This product will be launched in Canada initially and has the potential to be expanded to other regions.

SOYO is targeting the retail price of the 26" at just $349 and the 32" at $549; at these price points they directly compete with the more bulky CRT or Tube TV. CRT Televisions are four to five times as thick as LCD TVs, do not easily offer wall mountable solutions and are essentially the dying breed of Televisions. Consumers, even value minded consumers, want the latest and greatest features. Prive LCDs are built on the philosophy that LCDs can be designed to alter your way of living and not your budget.

SOYO expects final quality control by first week of May and the new Prive brand of LCD TVs to be available in retail stores by the end of May 2007. Prive will feature high Definition Ready RF NTSC tuner, a native resolution of 1366 X 768, 8ms gray to gray response time and a dynamic contrast ratio of 1200:1. The LCD TVs standard features include a 4:3 and 16:9 aspect ratio and a 170 degree viewing angel, with a host of inputs including HDMI, VGA and Composite inputs. The Prive units are also equipped with two (2) 10-watt stereo speakers and are wall mountable.

Ed O'Brien, Director of Marketing said, "The Prive LCD also makes a great large screen for the Home Office Theater as well. With so many companies offering some form of streaming media, why not have an affordable solution for the enjoyment of these content delivery systems at your desktop?"

SOURCE: SOYO Group Inc.